TY - BOOK
AU - Moore, Geoffrey A.
TI - Crossing the chasm marketing and selling technology products to mainstream customers
ET - Rev. ed., [Nachdr.]
PB - HarperCollins Publ.
SN - 0066620023
KW - Spitzentechnologie
KW - Technische Innovation
KW - Marketing
PY - 2005
CY - New York
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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