TY - BOOK
AU - International Conference on Research on National Brand and Private Label Marketing 2 2015 Barcelona
AU - Martínez-López, Francisco J.
AU - Gázquez-Abad, Juan Carlos
AU - Sethuraman, Raj
TI - Advances in national brand and private label marketing second international conference, 2015
PB - Springer
SN - 9783319201818
KW - Konferenzschrift
KW - Handelsmarke
KW - Vertrieb
PY - [2015]
PY - , © 2015
BT - Springer Proceedings in Business and Economics
CY - Cham
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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