TY -
BOOK
AU - Terpstra, Vern
AU - Sarathy, Ravi
TI -
International marketing
ET - 7th ed
PB - Dryden Press
SN - 0030180228
KW - Export marketing
KW - Management
KW - Exportmarketing
KW - Internationales Marketing
PY - 1997
N2 - Includes index. - Previous ed.: 1994
BT - The Dryden Press series in marketing
CY - Fort Worth, TX [u.a.]
ER -