TY -
GEN
AU - Haugtvedt, Curtis P.
TI -
Handbook of consumer psychology
PB - Taylor and Francis
SN - 9780805856033
KW - Konsumentenverhalten
KW - Entscheidung
KW - Marketing
KW - Werbepsychologie
KW - Consumer behavior
KW - Decision making
KW - Marketing Psychological aspects
KW - Advertising Psychological aspects
KW - Verbraucherverhalten
KW - Werbung
PY - 2008
BT - Marketing and consumer psychology series ; 4
CY - Hoboken
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -