TY - BOOK
AU - Pine, B. Joseph
AU - Gilmore, James H.
TI - The experience economy competing for customer time, attention, and money
PB - Harvard Business Review Press
SN - 9781633697973
KW - Marketing
KW - Kundenservice
KW - Production management
KW - Diversification in industry
KW - Customer services
PY - [2020]
N2 - Auf dem Schutzumschlag: "With a new preface by the authors"
CY - Boston, Massachusetts
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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