TY - GEN
AU - Ishihara, Masakazu
AU - Moorthy, Sridhar
TI - Brands versus brand extensions implications of brand-based learning for the dynamics of sales
PB - [University of Toronto - Rotman School of Management]
KW - Graue Literatur
PY - [2019]
BT - Rotman School of Management working paper ; no. 3177145
CY - [Toronto]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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