TY - GEN
AU - Nafees, Lubna
AU - Cook, Christy M.
AU - Nikolov, Atanas
AU - Stoddard, James E.
TI - Can social media influencer (SMI) power influence consumer brand attitudes? the mediating role of perceived SMI credibility
SN - 2666-9544
KW - Influencer marketing
KW - Instagram
KW - Perceived social media influencer expertise
KW - Perceived social media influencer trustworthiness
KW - Brand attitudes
KW - Aufsatz in Zeitschrift
PY - 2021
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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