TY - GEN

AU - Moriuchi, Emi

TI - Cross-cultural social media marketing bridging across cultural differences

PB - Emerald Publishing Limited

SN - 9781838671754

SN - 9781838671778

KW - Internationales Marketing

KW - Interkulturelles Management

KW - Social Web

KW - Internet marketing Cross-cultural studies

KW - Social media Cross-cultural studies

KW - Business & Economics ; E-Commerce / Digital Marketing

KW - Social networking

KW - Online-Marketing

KW - Kulturkontakt

KW - Social Media

PY - [2021]

N2 - Includes index. - Includes bibliographical references. - Print version record

BT - Emerald insight

BT - Emerald points

CY - Bingley, U.K.

UR - http://slubdd.de/katalog?TN_libero_mab2

ER -