TY -
GEN
AU - Kurtzke, Simone
AU - Setkute, Justina
TI -
Analytics capability in marketing education
a practice-informed model
SN - 1552-6550
KW - analytics education
KW - business schools
KW - data analysis skills
KW - digital marketing analytics
KW - marketing education
KW - marketing practice
KW - theory-practice gap
KW - Aufsatz in Zeitschrift
PY - 2021
ER -