TY - GEN
AU - Wieser, Verena E.
AU - Luedicke, Marius K.
AU - Hemetsberger, Andrea
TI - Charismatic entrainment how brand leaders and consumers co-create charismatic authority in the marketplace
SN - 1537-5277
KW - charismatic authority
KW - brand leadership
KW - human brands
KW - market-level analysis
KW - iconic branding
KW - market moralism
KW - risk consumption
KW - Aufsatz in Zeitschrift
PY - 2021
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
Download citation