TY -
GEN
AU - Ho, Teck
AU - Park, Young-Hoon
AU - Zhou, Yong-Pin
TI -
Incorporating Satisfaction into Customer Value Analysis
Optimal Investment in Lifetime Value
PB - SSRN
PY - 2006
BT - Johnson School Research Paper Series ; No. 03-06
CY - [S.l.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -