TY -
GEN
AU - Kim, Hyungjin Lukas
AU - Kim, Young-Gul
AU - Yoon, Sang-Hyeak
AU - Ryu, Sunghan
TI -
Effect of Media Context on Ad Avoidance in Online Video Platform
A Mental Accounting of Time Perspective
PB - SSRN
KW - ad avoidance
KW - media context
KW - mental accounting
KW - mental accounting of time
KW - online video advertising
PY - 2022
CY - [S.l.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -