TY -
GEN
AU - Schreiner, Timo
AU - Baier, Daniel
TI -
Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping : Insights from the apparel industry
PB - Universität Bayreuth
KW - Hochschulschrift
PY - 2023
CY - Bayreuth
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -