TY -
GEN
AU - Fauzi, Hilman
AU - Rizqullah, Rafif
AU - Ariyanti, Maya
AU - Hadyningtyas, Ivy Anindhita
TI -
Neuromarketing study
the effect of jingle on consumer behavior
SN - 2356-2242
KW - 16-channel EEG
KW - neuromarketing
KW - branding
KW - jingle
KW - short-term memory
KW - Aufsatz in Zeitschrift
PY - 2022
ER -