TY -
GEN
AU - Bauer, Brittney C.
AU - Carlson, Brad D.
AU - Arnold, Mark J.
TI -
Deciphering consumer commitment
exploring the dual influence of self-brand and self-group relationships
SN - 1520-6793
KW - brand switching
KW - commitment
KW - consumer-brand relationships
KW - positive word-of-mouth
KW - price premium
KW - social identity theory
KW - Aufsatz in Zeitschrift
PY - 2023
ER -