TY - BOOK
AU - Kotler, Philip
AU - Lee, Nancy R.
TI - Corporate social responsibility doing the most good for your company and your cause
PB - Wiley
SN - 0471476110
KW - Social responsibility of business
KW - Social marketing
KW - Corporations Charitable contributions
KW - Corporate image
KW - Soziale Verantwortung
KW - Corporate Social Responsibility
PY - c 2005
N2 - Published simultaneously in Canada
N2 - Includes bibliographical references (p. 277-295) and index
N2 - The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
CY - Hoboken, NJ [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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