TY - BOOK
AU - Strauß, Ralf E.
AU - Strauss, Ralf
TI - Marketing planning by design systematic planning for successful marketing strategy
PB - Wiley
SN - 0470721677
SN - 9780470721674
KW - Marketingmanagement
KW - Strategisches Management
KW - Organisationsstruktur
KW - Werbeplanung
KW - Kostenmanagement
KW - Marketing Management
KW - Strategic planning
KW - Marketingkonzept
KW - Strategische Planung
KW - Kundenmanagement
KW - Unternehmensplanung
PY - 2008
N2 - Includes bibliographical references and index
CY - Chichester [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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