TY -
BOOK
AU - Maier, Jürgen
TI -
Real-time response measurement in the social sciences
methodological perspectives and applications
PB - Lang
SN - 9783631577431
KW - Mass media Public opinion
KW - Reaction time
KW - Human information processing
KW - Mass media Methodology
KW - Aufsatzsammlung
KW - Massenmedien
KW - Reizantwort
KW - Gefühlsreaktion
KW - Reaktionszeit
KW - Sozialwissenschaften
PY - 2009
N2 - Literaturangaben
N2 - RTR Measurement in the Social Sciences: Applications, Benefits, and some Open Questions / Marcus Maurer & Carsten Reinemann -- Measuring Spontaneous Reactions to Media Messages the Traditional Way: Uncovering Political Information Processing with Push Button Devices / Jürgen Maier & Thorsten Faas -- Is RTR Biased Towards Verbal Message Components? An Experimental Test of the External Validity of RTR Measurements / Carsten Reinemann & Marcus Maurer -- Reactivity of Real-Time Response Measurement: The Influence of Employing RTR Techniques on Processing Media Content / Andyeas Fahr & Annette Fahr -- Measuring the Perception and the Impact of Verbal and Visual Content of Televised Political Ads: Results from a Study with Young German Voters in the Run-Up to the 2004 European Parliamentary Election / Michaela Maier & Jürgen Maier -- The Explanatory Power of RTR Graphs: Measuring the Effects of Verbal and Nonverbal Presentation in Persuasive Communication / Thomas Roessing, Nikolaus Jackob & Thomas Petersen -- Advantages and Limitations of Comparing Audience Responses to Televised Debates: A Comparative Study of Germany and Sweden / Michaela Maier & Jesper Strömbäck -- Tracing Ad Experience: Real-Time Response Measurement in Advertising Research / Gary Bente, Lisa Aelker & Mirjam Fürtjes -- Immediate Responses to Political Television Spots in U.S. Elections: Registering Responses to Advertising Content / Lynda Lee Kaid -- Applied Dial Testing: Using Real-Time Response to Improve Media Coverage of Debates / Dan Schill & Rita Kirk -- Health Message Primes and Sexual Health Campaign Messages: Evaluating Viewers' Real-Time Responses / John C. Tedesco & Adrienne Ivory -- Immigration as Translated by the Media: (Re)Production, Representation and Response to Images / Vincent Meyer & Céline Ségur.
BT - Empirische und methodologische Beiträge zur Sozialwissenschaft ; 26
CY - Frankfurt am Main
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -