TY - BOOK
AU - Coombs, W. Timothy
TI - Applied crisis communication and crisis management cases and exercises
PB - SAGE Publ.
SN - 9781452217802
KW - Krisenmanagement
KW - Öffentlichkeitsarbeit
KW - Crisis management
KW - Business communication
KW - Management
KW - Lehrbuch
KW - Fallstudie
KW - Unternehmen
KW - Kommunikation
KW - Fallstudiensammlung
PY - c 2014
N2 - Includes bibliographical references and index
N2 - A short introduction to the case study methodCrisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
N2 - A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
CY - Los Angeles, Calif. [u.a.]
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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