TY - BOOK
AU - Hunter, Grant
AU - Burkhart, Jon
TI - Newsjacking the urgent genius of real-time advertising
PB - Thames & Hudson
SN - 0500516723
SN - 9780500516720
KW - Advertising
KW - Branding (Marketing)
KW - Beispielsammlung
KW - Bildband
KW - Nachricht
KW - Social Media
KW - Weiterverarbeitung
KW - Werbung
PY - 2013
N2 - Catch the waveAdopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
CY - London
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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