TY - BOOK
AU - Glass, Russell
AU - Callahan, Sean
TI - The big data-driven business how to use big data to win customers, beat competitors, and boost profits
PB - Wiley
SN - 9781118889800
KW - Online-Marketing
KW - Social Web
KW - Konsumentenverhalten
KW - Internet marketing
KW - Business communication
KW - Online social networks
KW - Consumer behavior
KW - Unternehmen
KW - Big Data
PY - 2015
CY - Hoboken, NJ
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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