TY -
GEN
AU - Pantano, Eleonora
TI -
Successful technological integration for competitive advantage in retail settings
PB - Business Science Reference, an imprint of IGI Global
SN - 9781466682986
KW - Ladengestaltung
KW - Ladengeschäft
KW - Innovationsmanagement
KW - Informationstechnik
KW - Konsumentenverhalten
KW - Verkaufspersonal
KW - Innovationsakzeptanz
KW - Wettbewerbsvorteil
KW - Einzelhandel
KW - Retail trade Technological innovations
KW - Retail trade Management
KW - Retail trade ; Technological innovations
KW - Retail trade ; Management
KW - Brand management
KW - Financial sustainability
KW - In-store digital environment
KW - Mobile coupon adoption
KW - Online review analysis
KW - Self-service systems
KW - Store design
PY - [2015]
N2 - Enth. 14 Beitr
N2 - Includes bibliographical references and index
N2 - Branding, marketing, and design: experiential in-store digital environments Anthony Kent [and 4 others]Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano
N2 - A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process Ingrid Poncin, Marion Garnier, Virginie Maille
N2 - Measuring cognitive and emotional processes in retail: a neuroscience perspective Patrizia Cherubino [and 5 others]
N2 - Determinants of consumers' mobile coupon adoption: a critical review of theories and literature Hyunjoo Im, Young Ha
N2 - Adoption of emerging in-store technology interfaces for the apparel retail employee Tasha L. Lewis, Suzanne Loker
N2 - Omni channel fashion shopping Astrid Kemperman, Lieke van Delft, Aloys Borgers
N2 - Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA Daniel Baier, Alexandra Rese, Stefanie Schreiber
N2 - Differentiation through service excellence: empirical findings on the role of self-service technology in retail Philipp Spreer, Katrin Kallweit
N2 - Towards a benchmark in the innovation of the retail channel Milena Viassone
N2 - Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters Michael Lewrick [and 4 others]
N2 - Fashion retail innovation: about context, antecedents, and outcome in technological change projects Torben Tambo
N2 - Financial sustainability of innovative technology in retailing Sanda Renko, Ivan Kovac
N2 - The roles of corporate marketing strategies and brand management in the global retail industry Kijpokin Kasemsap.
BT - Advances in e-business research (AEBR) book series
BT - Premier reference source
CY - Hershey, Pa.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -