TY -
GEN
AU - Wasser, Nicolas
TI -
The promise of diversity
how Brazilian brand capitalism affects precarious identities and work
PB - transcript-Verlag
SN - 9783839437544
KW - Capitalism Social aspects Brazil
KW - Ethnicity Brazil
KW - Gender identity in the workplace Brazil
KW - Diversity in the workplace Brazil
KW - Brand name products Social aspects Brazil
KW - Sexual division of labor Brazil
KW - Angestellter
KW - Arbeitsbedingungen
KW - Bekleidungsindustrie
KW - Bekleidungseinzelhandel
KW - Emotionales Verhalten
KW - Homosexueller
KW - Kundenbetreuung
KW - Kundenorientierung
KW - Marketing
KW - Minderheit
KW - Schwarze
KW - Selbststeuerung
KW - Vielfalt
KW - Zielgruppe
KW - Brands.
KW - Brazil.
KW - Capitalism.
KW - Cultural Sociology.
KW - Gender Studies.
KW - Gender.
KW - Labor.
KW - Latin America.
KW - LGBT.
KW - Minorities.
KW - Neoliberalism.
KW - Neo-Liberalism.
KW - Postcolonialism.
KW - Precarity.
KW - Racial Identi.
KW - Sales Employees.
KW - Self-Optimization.
KW - Sexual Identities.
KW - Social Inequality.
KW - Sociology.
KW - Work.
KW - SOCIAL SCIENCE / Sociology / General
KW - Brasilien
KW - Hochschulschrift
PY - [2017]
N2 - Frontmatter -- -- Table of Contents -- -- Acknowledgments -- -- 1. Introduction -- -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- -- 3. Longing to be different -- -- 4. Affective labor -- -- 5. (Un)fulfilled promises and different conflicts -- -- 6. Conclusion -- -- 7. Bibliography
BT - Postcolonial Studies ; volume 29
BT - De Gruyter eBooks
BT - De Gruyter eBook-Paket Sozialwissenschaften
CY - Bielefeld
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -