TY - GEN

AU - IGI Global

AU - Sarma, Sarmistha

AU - Singh, Sukhvinder

TI - Cases on branding strategies and product development successes and pitfalls

PB - IGI Global

SN - 9781466673946

SN - 9781466673960

SN - 1466673931

SN - 9781466673939

KW - Markenführung

KW - Produktentwicklung

KW - Erfolgsfaktor

KW - Brand name products Case studies

KW - Brand choice Case studies

KW - Product management Case studies

KW - Branding (Marketing) Case studies

KW - Product management ; Case studies

KW - Brand name products ; Case studies

KW - Branding (Marketing) ; Case studies

KW - Brand choice ; Case studies

KW - Brand positioning

KW - Branding and innovative practices

KW - Branding and new product development

KW - Innovative social branding

KW - Product and service identity

KW - Sensory positioning

KW - Strategic communications

KW - Aufsatzsammlung

KW - Produktmanagement

KW - Markenpolitik

PY - [2015]

N2 - Includes bibliographical references

N2 - Restricted to subscribers or individual electronic text purchasers

CY - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA)

UR - http://slubdd.de/katalog?TN_libero_mab2

ER -