TY - GEN
AU - Laradi, Sofiane
AU - Berber, Noureddine
AU - Rehman, Hafiz Mudassir
AU - Hossain, Md Billal
AU - Hiew, Lee-Chea
AU - Illés, Csaba Bálint
TI - Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
PB - Taylor & Francis
SN - 2331-1975
KW - consumer-based brand equity
KW - capabilities theory
KW - Social Media Marketing Capabilities (SMMC)
KW - digital marketing
KW - brand image
PY - 2023
N2 - Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
Download citation