TY - GEN
AU - Sett, Rahul Kumar
TI - A Product and a Price Bundle in an Efficient Choice Set: How Do Choice Framing and Goal Orientation Influence Preferences?
PB - Informa UK Limited
SN - 1069-6679
SN - 1944-7175
KW - Marketing
PY - 2014
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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