TY - GEN
AU - Ale Ebrahim, Nader
AU - Ahmed, Shamsuddin
AU - Taha, Zahari
TI - Modified stage-gate: a conceptual model of virtual product development process
KW - produzierendes Gewerbe
KW - Produkt
KW - neue Technologie
KW - computervermittelte Kommunikation
KW - virtuelles Unternehmen
KW - Entwicklung
KW - Wettbewerbsfähigkeit
KW - Unternehmen
KW - Flexibilität
KW - Modified stage-gate system
KW - virtual product development
KW - conceptual model
KW - JEL Classifications: L15, L23, O14, Q31, Q32
PY - 2009
N2 - Veröffentlichungsversion
N2 - begutachtet
N2 - In: African Journal of Marketing Management ; 1 (2009) 9 ; 211-219
N2 - In today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.
BT - Interaktive, elektronische Medien
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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