TY - GEN
AU - Adena, Maja
AU - Huck, Steffen
AU - Wissenschaftszentrum Berlin für Sozialforschung gGmbH
TI - Voluntary 'donations' versus reward-oriented 'contributions': Two experiments on framing in funding mechanisms
KW - Spende
KW - Bereitschaft
KW - Freiwilligkeit
KW - Emotionalität
KW - crowdfunding
KW - field experiment
KW - framing
PY - 2022
N2 - Veröffentlichungsversion
N2 - begutachtet
N2 - In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.
BT - Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels ; Bd. SP II 2016–308r2
CY - Berlin
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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