author = { Johannsen, Uwe },

title = { Das Marken- und Firmen-Image Theorie, Methodik, Praxis },

publisher = {Duncker & Humblot},

isbn = {3428023617},

keywords = { Brand name products , Trademarks , Motivation research (Marketing) , Advertising Psychological aspects , Hochschulschrift , Unternehmen , Image , Markenimage },

year = {1971},

booktitle = {Betriebswirtschaftliche Schriften ; 46},

address = { Berlin },

url = { http://slubdd.de/katalog?TN_libero_mab2 }