author = { Storz, Claudia Storz, Claudia },

title = { Deliberate Ambiguity in advertising },

publisher = {Francke},

isbn = {3772015050},

keywords = { Ambiguity in advertising , Wit and humor in advertising , Advertising Great Britain , English language Semantics , English wit and humor , Englisch , Anzeigensprache , Ambiguität , Werbesprache },

year = {1980},

booktitle = {Schweizer anglistische Arbeiten ; 102},

address = { Bern },

url = { http://slubdd.de/katalog?TN_libero_mab2 }