author = { American Marketing Association Lazer, William },

title = { Marketing 2000 and beyond },

publisher = {American Marketing Association},

isbn = {0877572046},

keywords = { Marketingmanagement , Marketing , Management , Forecasting , Prognose 1990-2000 },

year = {c1990},

abstract = {Includes bibliographical references},

address = { Chicago, Ill },

url = { http://slubdd.de/katalog?TN_libero_mab2 }