author = { Leschnikowski, Anja AND Götze, Uwe AND Schmidt, Anja },

title = { Mass Customization und Kundenintegration Formen, Beziehungen und Erklärungsansätze },

publisher = {Verl. d. GUC},

isbn = {9783934235427},

year = {2006},

booktitle = {Arbeitsbericht ; 1/2006},

address = { Chemnitz },

url = { http://slubdd.de/katalog?TN_libero_mab2 }