author = { Möslein, Kathrin AND Piller, Frank T. Center for Leading Innovation & Cooperation Reichwald, Ralf },

title = { Dienstleistungen produktiv gestalten: Produktindividualisierung im Einzelhandel },

publisher = {CLIC - Center for Leading Innovation & Cooperation, HHL gemeinnützige GmbH},

year = {[2014]},

booktitle = {CLIC executive briefing ; No. 026},

address = { Leipzig },

url = { http://slubdd.de/katalog?TN_libero_mab2 }