author = { Rogers, Everett M. },

title = { Diffusion of innovations },

edition = { 4. ed. } ,

publisher = {Free Press},

isbn = {0029266718},

isbn = {0028740742},

keywords = { Diffusion , Innovation , Kommunikation , Diffusion Wirtschaft },

year = {1995},

address = { New York [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }