author = { Magyar, Kasimir M. AND Magyar, Patrick K. },

title = { Marketingpioniere internationale Marketinghits wagemutiger Unternehmer },

publisher = {Verl. Moderne Industrie},

isbn = {3478217407},

keywords = { Marketing , Produktinnovation , Innovationsmanagement },

year = {1987},

abstract = {Literaturangaben. - Enth. ausserdem: Pioniermanagement / Kasimir M. Magyar. - Wendebd},

address = { Landsberg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }