author = { Terpstra, Vern AND Sarathy, Ravi },

title = { International marketing },

edition = { 7th ed } ,

publisher = {Dryden Press},

isbn = {0030180228},

keywords = { Export marketing , Management , Exportmarketing , Internationales Marketing },

year = {1997},

abstract = {Includes index. - Previous ed.: 1994},

booktitle = {The Dryden Press series in marketing},

address = { Fort Worth, TX [u.a.] },