author = { Gratton, Sarah-Jayne },

title = { Follow me! creating a personal brand with Twitter },

publisher = {Wiley},

isbn = {9781118336342},

isbn = {1118336348},

keywords = { Twitter , Online social networks , Economic aspects , Internet marketing , Branding (Marketing) , Twitter Softwareplattform , Online-Marketing },

year = {2012},

address = { Indianapolis, Ind. },

url = { http://slubdd.de/katalog?TN_libero_mab2 }