@book
{TN_libero_mab2,
author = {
Williams, Jerome D.
},
title = {
Diversity in advertising
broadening the scope of research directions
},
publisher = {Erlbaum},
isbn = {0805847944},
keywords = {
Advertising Psychological aspects
,
Communication in marketing
,
Consumers Attitudes
},
year = {2004},
abstract = {Includes bibliographical references and indexes ; Hier auch später erschienene, unveränderte Nachdrucke},
booktitle = {Advertising and consumer psychology},
address = {
Mahwah, N.J. [u.a.]
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}