author = { MacCall, J. B. Warrington, M. B. },

title = { Marketing by agreement a cross-cultural approach to business negotiations },

edition = { 2. ed. } ,

publisher = {Wiley},

isbn = {0471921513},

keywords = { Verhandlungen , Verkauf , Internationales Marketing , Export sales contracts , Marketing Law and legislation , License agreements , Negotiation in business , Marketing. Agreements. Negotiation , Marketing , Verhandlung , Wirtschaft , Handelsabkommen },

year = {1989},

address = { Chichester [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }