author = { Franses, Philip Hans AND Montgomery, A. },

title = { Econometric models in marketing },

publisher = {JAI},

isbn = {9781849501422},

keywords = { Marketing Econometric models , Business & Economics Advertising & Promotion , Science General , Market research , Econometrics , Marketing ; Econometric models , Business & Economics ; Advertising & Promotion , Science ; General },

year = {2002},

abstract = {Includes bibliographical references},

booktitle = {Advances in econometrics ; volume 16},

address = { Amsterdam },

url = { http://slubdd.de/katalog?TN_libero_mab2 }