author = { Haugtvedt, Curtis P. },

title = { Handbook of consumer psychology },

publisher = {Taylor and Francis},

isbn = {9780805856033},

keywords = { Konsumentenverhalten , Entscheidung , Marketing , Werbepsychologie , Consumer behavior , Decision making , Marketing Psychological aspects , Advertising Psychological aspects , Verbraucherverhalten , Werbung },

year = {2008},

booktitle = {Marketing and consumer psychology series ; 4},

address = { Hoboken },

url = { http://slubdd.de/katalog?TN_libero_mab2 }