author = { Ishihara, Masakazu AND Moorthy, Sridhar },

title = { Brands versus brand extensions implications of brand-based learning for the dynamics of sales },

publisher = {[University of Toronto - Rotman School of Management]},

keywords = { Graue Literatur },

year = {[2019]},

booktitle = {Rotman School of Management working paper ; no. 3177145},

address = { [Toronto] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }