author = { Atchison, Shane Burby, Jason AND Sorrell, Martin },

title = { Does it work? 10 principles for delivering true business value in digital marketing },

edition = { Version 1.0. } ,

publisher = {McGraw-Hill Education},

publisher = {},

isbn = {9780071847872},

isbn = {0071847871},

keywords = { Marketing ; Management , Internet marketing , Advertising , Business planning , Electronic books , Electronic books ; local },

year = {[2015]},

year = {, ©2015},

abstract = {Includes bibliographical references and index. - Description based on print version record},

address = { New York , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }