author = { Schindler, Marie-Christine Liller, Tapio },

title = { PR im Social Web },

edition = { 3. Aufl. } ,

publisher = {O'Reilly},

keywords = { Social media , Public relations , Web 2.0 , Electronic books , Electronic books ; local },

year = {2014},

abstract = {"Das Handbuch für Kommunikationsprofis"--Cover. - Includes index. - Description based on online resource; title from title page (Safari, viewed August 5, 2014)},

booktitle = {O'Reilly's basics},

address = { Köln },

url = { http://slubdd.de/katalog?TN_libero_mab2 }