@misc {TN_libero_mab2,

author = { Fuchs, Werner T. Rudolf Haufe Verlag },

title = { Crashkurs Storytelling Grundlagen und Umsetzungen },

edition = { 3. Auflage } ,

publisher = {Haufe Group},

publisher = {},

isbn = {9783648150214},

isbn = {9783648150221},

keywords = { Digital Storytelling , Gehirn , Neuromarketing , Geschichten , Marketing , Erzählen , Management , Methode },

year = {[2021]},

booktitle = {Haufe Fachbuch},

address = { Freiburg , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }

}