author = { Berger, Jonah A. Draganska, Michaela AND Simonson, Itamar },

title = { The Influence of Product Variety on Brand Perception and Choice },

publisher = {SSRN},

year = {[2012]},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2006 erstellt},

booktitle = {Stanford University Graduate School of Business Research Paper ; No. 1938},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }