author = { Mohapatra, Sarthak },

title = { Dignity and the consumer-entrepreneur duality in bottom-of-pyramid markets },

publisher = {Indian Institute of Management Calcutta},

keywords = { Arbeitsbedingungen , Unternehmensethik , Ungelernte Arbeitskräfte , Konsumentenverhalten , Armutsbekämpfung , Marketing , Indien , Dignity , BoP , Consumer-Entrepreneur Duality , subsistence markets , poor consumers , Graue Literatur },

year = {December 2021},

booktitle = {Working paper series / Indian Institute of Management Calcutta ; no. 871},

address = { Calcutta },

url = { http://slubdd.de/katalog?TN_libero_mab2 }