author = { Stefko, Robert AND Bacik, Radovan AND Fedorko, Richard AND Olearova, Maria },

title = { Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing },

publisher = {},

isbn = {2353-1827},

keywords = { online shopping , e-commerce , customer insight , online consumer behavior , Aufsatz in Zeitschrift },

year = {2022},

address = { },

url = { http://slubdd.de/katalog?TN_libero_mab2 }