author = { Schwarz-Musch, Alexander AND Tauchhammer, Alexander AND Guetz, Bernhard },

title = { Quick Guide Digital Marketing Roadmap Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings },

publisher = {Springer Fachmedien Wiesbaden},

publisher = {: Imprint: Springer Gabler},

isbn = {9783658372903},

keywords = { Telemarketing. , Internet marketing. , Customer relations—Management. , Sales management. , digitales marketing , online marketing , digital marketing best practice , erfolgreiches digitales marketing , performance marketing , online marketing erfolgsmessung , online marketing management , roi online marketing , ecommerce online marketing , Sales Funnel Customer Journey , Digital Touchpoint management , Social Media Marketing , SEO SEA SEM , Tracking Analytics , Newsletter Marketing , branding marketing digital , guerilla marketing online , Digitale Transformation , Ziele Online marketing , Online-Marketing , Erfolgskontrolle },

year = {2022.},

year = {, 2022.},

booktitle = {Quick Guide},

booktitle = {Springer eBook Collection},

address = { Wiesbaden , ; Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }