author = { Clancy, Kevin J. AND Shulman, Robert S. },

title = { Marketing myths that are killing business cure for death wish marketing },

edition = { 1. paperback ed. } ,

publisher = {McGraw-Hill},

isbn = {0070113610},

keywords = { Management and Business Administration , Marketing , Erfolgsfaktor },

year = {1995},

address = { New York [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }